The Reality: Medical humanitarian work doesn’t pause for perfect market conditions. When COVID hit, when Beirut exploded, when every crisis felt like the biggest one yet—that’s exactly when people needed to give, and when our fundraising had to work flawlessly.
What We Actually Did: Built a digital ecosystem that could pivot fast without breaking. Revamped donation technology to drastically improve conversion rates (because losing donors at checkout is heartbreaking). Broke down silos between fundraising, communications, programs, advocacy, and medical teams—because donors care about the whole mission, not just your department.
The Numbers That Prove It:
- 194% year-over-year revenue increase (during a global pandemic)
- 420% surge in email revenue (yes, email still works when you do it right)
- 2,007% growth in social media advertising (from almost nothing to something serious)
- 426% exceeded revenue targets during COVID-19 (beat the Haitian Earthquake records)
The Global Piece: Led MSF’s global digital fundraising community and sat on the Global Digital Steering Committee. Shared strategies that Facebook turned into case studies. Advised MSF offices worldwide because good ideas shouldn’t stay local.
What This Means for You: When everything’s urgent and nothing’s certain, you need systems that work under pressure. We’ve been there, and we know what holds up.