Developed the inaugural individual fundraising program at Power to Decide and its campaign to end unplanned pregnancy as their first Senior Manager, Digital Fundraising & Marketing, successfully facilitating the organization’s largest individual gift, exceeding $1 million.
Developed several comprehensive omnichannel campaigns, including crafting the original marketing and grassroots fundraising strategy for BCBenefits, the organization’s fund aimed at improving contraceptive access for low-income women. Additional responsibilities include coordinated efforts with internal and external stakeholders and partners, including press and event coordinators, in order to drive self-sustainable success.
Built and enhanced the Power to Decide direct marketing capabilities by collaborating with Operations to optimize their digital fundraising ecosystem, including integrating Google Analytics into their donation platform to improve their capacity for data-driven insights, developing marketing automations and revamping donation pages to boost conversion rates.
