The Reality: The world’s largest NGO for orphaned children, with all the impact you’d expect and none of the budget flexibility you’d want. Sound familiar?
What We Actually Did: Optimized everything. Email strategy that didn’t just blast people but actually engaged them. Website conversion improvements that turned browsers into donors. Monthly giving programs that grew 84% because sustainable funding beats one-time heroics every time.
The Numbers That Fed Kids:
- 233% year-over-year increase in unrestricted revenue (spring campaign)
- 239% improvement in email revenue (better strategy, same list)
- 126% increase in website conversions (small changes, big impact)
- 84% growth in monthly donor acquisition (recurring revenue = sleeping better)
“Shannon consistently analyzed our efforts and recommended best practices that resulted in increased engagement and revenue year-over-year. She’s innovative, highly motivated, collaborative, and dedicated to mission-driven organizations.” — Amy Elvove, Director of Digital Strategy
What This Means for You: You don’t need unlimited resources to get unlimited results. You need smart optimization and someone who’s done this before.